动物疫情信息与养殖户风险感知及风险应对研究
Research on the epidemic information and pig farmer's risk perception and risk coping behavior

为厘清动物疫情信息与农户风险感知及风险应对行为间作用机理,运用结构方程模型,采用实地调研数据进行实证分析。模型结果显示,疫情内容信息、疫病概率信息和政府控制信息对风险感知的路径系数分别为-0.19、-0.16和-0.29,风险感知对养殖户决策行为的路径系数为-0.23。即风险感知是引发养殖户风险应对行为的核心中介变量,较高的风险感知不利于农户采取积极的风险应对行为,增加有关疫病内容、疫情发生概率及政府控制措施等信息的供给,有助于降低农户风险感知。
Risk perception shapes individual's risk behavior,risk attitudes and decision-making behavior directly based on his/her perception of risk.Information is an important factor that affects risk perception and the objective premise and influences people's action rationally.In order to clarify the impact mechanism between animal disease information and pig farmers' risk perception and risk coping behavior,based on field research data,an empirical analysis was carried out by using Structural Equation Model in this paper.The model result showed that the path coefficients of the epidemic disease content information,disease probability information and government control information on risk perception were -0.19,-0.16 and -0.29 respectively,and the path coefficient of risk perception on farmers' decision making bahavior was -0.23.That means that farmers' risk perception is the core intervening variable that triggers farmers' risk response behavior,and high level of risk perception is not good for farmers to take the positive risk coping behavior.Therefore,increasing transmission of information on disease feature,probability and government control will be helpful to reduce farmers' risk perception.