农户分化对环境友好型技术采纳影响的实证研究——基于554户农户对测土配方施肥技术应用的调研
Empirical study on the influence of rural-household differentiation on their willingness to adopt environment-friendly technology: Based on the investigation of 554 peasant households' application of soil testing formula fertilization technology

为把握农户分化对环境友好型技术采纳的影响规律，基于江西省554户农户调查数据，以测土配方施肥技术为例，运用Ordered-Probit模型，实证分析农户分化对环境友好型技术采纳行为的影响。结果表明：1）农户分化对环境友好型技术采纳行为具有显著影响，随家庭非农收入比重的增加而降低农户对环境友好型技术的采纳。2）分化后形成的不同类型农户，其环境友好型技术采纳行为的影响因素存在差异，其中农户的年龄、学习技术的经济能力的影响并不因农户分化而发生变化，年龄越大、经济能力越弱，环境友好型技术采纳行为越低；农户受教育程度、劳动力非农比例、地块分散程度、测土服务、面源污染认知的影响，表现出随家庭非农收入比重增加而减弱的趋势；技术应用效果评价、技术理解力和技术可获性等与技术本身密切相关的因素，表现出随家庭非农收入比重增加而增强的趋势。
The aim of this study is to understand the law that how rural-households' differentiation affects farmers adoption of environment-friendly technology.Based on 554 survey samples of Jiangxi Province, by taking soil testing formula fertilization technology as an example, an Ordered-Probit model is used to analyze the influence of farmers' differentiation on their adoption behavior of environment-friendly technology.The results show that:1) The rural-household differentiation has significant impact on farmer's adoption of environment-friendly technology.The adoption of environment-friendly technologies is reduced with the increasing of the proportion of non-farm income.2) There are differences in the factors influencing the adoption behavior of environment-friendly technology for different differentiation degree of farmers.Farmers' age and their economic ability of learning technology do not change due to farmers' differentiation.The older the farmers are, the lower their economic capacity is and the less their intention to adopt environment-friendly technology.The farmers' education level, the proportion of non-agricultural labor force, the degree of scattered land, soil testing services and the cognition of non-point source pollution decrease with the increasing of the proportion of non-farm income.The evaluation of technical application effect, ability to understand technology and availability of technology are increased with the increasing of the proportion of non-agricultural income.