移动环境下CASHL资源与服务推广模式及评价
CASHL Resources and Services in the Mobile Environment：Promotion Model and Evaluation

摘要 文章概述了CASHL资源与服务推广现状，分析了移动网络环境下CASHL开展资源与服务推广的可行性、推广内容与推广模式，并针对服务推广体系构建评价机制，以期进一步完善CASHL资源与服务推广机制，优化推广流程，提高CASHL服务水平以及CASHL服务的品牌效益。
Abstract: The paper summarizes the status quo of CASHL resources and services promotion and analyzes the necessity and feasibility of CASHL resources and services promotion，promotional content and patterns，and then builds evaluation mechanisms for service promotion system in the mobile network environment，in order to optimize CASHL resources and services promotion processes，improve CASHL extension mechanism，promote CASHL service levels，and improve visibility of CASHL services .