体育新闻传播叙事模式的嬗变与共存
Transmutation and Coexistence of Narrative Patterns of Sport Journalism and Communication

摘要：以质化研究为基本研究范式，以文献法为主要研究方式，对中国当代体育新闻传播的叙事模式进行了整体性分析。结果表明：中国当代体育新闻传播主要呈现出四种叙事模式，即政治维度的宣传模式、本体维度的专业模式、经济维度的娱乐模式和文化维度的人文模式，并分别对应着四种价值导向——宣传价值、新闻价值、娱乐价值和人文价值。其中，宣传模式贯穿始终，但渐呈弱化趋势；专业模式兴起于改革开放后，推动了体育新闻传播的职业化、专业化进程；娱乐模式在市场经济大潮中盛行一时，但其异化倍受质疑；人文模式自新世纪以来受到重视，提升了体育报道的内在品质。
Abstract: Using qualitative research as the basic research paradigm and documentary study as the main research method, this paper analyzed the narrative pattern of sport journalism and communication in contemporary China integrally. The results showed that sport journalism and communication in contemporary China mainly presents four kinds of narrative patterns, namely the propaganda pattern of political dimension, the professional pattern of noumenon dimension, the entertainment pattern of economic dimension and the humanistic pattern of cultural dimension, and they correspond to four kinds of value orientation, propaganda value, news value, entertainment value and humanistic value. Among them, the propaganda pattern runs through all the time, but gradually shows a trend of weakening; professional pattern emerged after the reform and opening up, has promoted the process of professionalization and specialization of sport journalism and communication; entertainment pattern is prevalent in the spring tide of market economy， but its alienation is questionable; cultural pattern is taken seriously since the new century on account of improving the inner quality of the sports report