体育产业新政背景下健美健身产业的发展及路径选择
Development and Path Choice of Bodybuilding and Fitness Industry Under the Background of Developing Sports Industry

摘要：健美健身产业是体育产业的重要组成部分。在2014年国务院发布《关于加快发展体育产业促进体育消费的若干意见》和2015年国家统计局发布《国家体育产业统计分类》引领指导下，运用文献资料法和调查访谈法等方法，以健美健身组织、健美健身俱乐部、健美健身俱乐部从业者、以及健美健身相关行业为研究对象，对体育产业中的健美健身产业发展进行研究分析和梳理，如健美健身管理活动，健美健身竞赛表演活动，健美健身休闲活动，健美健身场地设施建设，健美健身场馆服务，迅速发展的健美健身会展业，互联网+健美健身，健美健身产业中的就业与创业，等。为健美健身产业的发展指明方向提出要求，以期更好地提升体育产业和促进健美健身产业的发展。
Abstract: As an important component of sports industry, bodybuilding industry has promoted the development of sports industry. Under the guidance of “Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption” issued by the State Council in 2014 and “National Sports Industry Statistical Classification” issued by the National Bureau of Statistics in 2015, using the methods of literature review and interview, taking bodybuilding organization, bodybuilding club, fitness club practitioner, and related industries as subjects, this study analyzed and combed the development of building industry in sports industry, including fitness management activities, bodybuilding competitions and shows, fitness leisure activities, bodybuilding facility construction and services, the rapid developed bodybuilding exhibition industry, internet plus bodybuilding, employment and entrepreneurship in the bodybuilding industry, etc. This study pointed out the direction for the development of bodybuilding industry so as to promote the development of sports industry and bodybuilding industry