世界篮球峰会之研究
NIKE Hoop Summit

摘要：创办于1995年的世界篮球峰会被美国篮球界誉为“球星摇篮”。采用文献资料法、逻辑分析法对世界篮球峰会的发展历程及中国运动员参加该项赛事过程进行梳理，进而对世界篮球峰会的赛事文化、赛事组织、商业赞助等方面进行分析，以期对中国青少年篮球运动发展提供借鉴与启示。结论：重视篮球文化建设是美国篮球运动发展傲视全球的的深层次因素，在篮球运动这项文化实践中，参与者遵循道德并依此促成自身德性养成；完善的青少年篮球人才培养体系是美国篮球人才辈出的主要原因，专业化治理、社会化管理、学校化培养相结合的多元化培养治理体系是未来发展方向；NIKE公司关注未来发展、关注青少年运动的典范式商业化合作是中国体育企业学习的方向；美国篮球经纪人专业化发展道路对中国经纪人队伍建设有重要借鉴意义。
Abstract: NIKE Hoop Summit was founded in 1995 and was called star cradle by United States basketball circle. This paper combed its development history and Chinese player participation history, and analyzed its culture, organization and sponsorship by the methods of literature and logic analysis. We hope this can provide reference and revelation to China youth basketball development. Conclusions: Paying attention to basketball culture construction is the deep factor for America’s no. 1 status in basketball. Participator follows moral and cultivate self-moral in basketball cultural practice. Good youth basketball talent cultivation system is the main reason why the United States has so many basketball talented people. Combination of professional management, social management, school cultivation is future trend of cultivation management system. NIKE company focuses on the future development and its youth sport model of commercial cooperation, which can be learned by Chinese sport enterprise. American basketball agent professional development path has important reference significance for Chinese basketball brokers team construction