体育与城市文化品牌建设的互动效应和风险管理
Interactive Effects and Risk Management of Sports and Urban Cultural Brand Building

摘要：新时期在体育功能价值的挖掘中，体育助推城市文化品牌建设具有非常重要的现实与战略意义。研究采用了结构研究和功能研究相统一、前瞻性和对策性研究相对应等方法，为如何抓住我国各大城市提出的建设城市文化品牌的重要契机，充分发挥体育的正面影响，克服可能存在或产生的负面影响，助力提升城市形象，而追求最大效益，提出了风险管理策略。研究认为体育与城市文化品牌建设具有互动效应，但体育在参与城市文化品牌建设中也面临潜在的风险，应对该风险进行判断识别、归类和提出控制策略。体育参与城市文化品牌建设本身就是一项系统工程，并且是处于一定政策环境和话语语境下的系统工程。在识别该项工程风险时，既要关注体育与城市文化品牌建设系统内部的风险因素，又要思考社会环境对系统本身的影响。上海在打造全球著名城市过程中的风险管理实例，为我国城市在通过体育打造城市文化品牌时提供了参照。
Abstract: In the new era, it is of great realistic and strategic significance for sports to promote the construction of city cultural brand. The study adopted unified methods of structural research and functional research, and the corresponding methods such as foresight and countermeasure research. In order to seize the important opportunity of building urban cultural brand proposed by major cities in China, give full play to the positive impact of sports, overcome the possible negative impact, help to enhance the image of the city, and pursue the maximum benefits, this study put forward risk management strategies. Study showed that sports and urban cultural brand building have interactive effects, but sports also face potential risks in participating in the construction of urban cultural brand. We should judge, identify, classify and propose control strategies for this risk. Sports participation in the construction of urban cultural brand is a systematic project in a certain policy environment and discourse context. In identifying the project risk, we should not only pay attention to the risk factors within the sports and urban cultural brand building system, but also consider the impact of social environment on the system. The example of risk management in the process of building a world-famous city in Shanghai provides a reference for Chinese cities in building city cultural brand through sports