“寻根溯源”：武术文化软实力研究的正途
"Tracing the Root": Right Direction of Research of Wushu Culture Soft Power

摘要：大力提高国家文化软实力，构建更有力的软环境，为我们的强国自信提供更基本、更深沉、更持久的力量，是我们必须重视的时代课题。基于此，主要运用文献资料法、跨文化研究等研究方法，以中国武术文化软实力为研究对象，对其理论的来源、演变、作用机制进行较为深入的探析进而形成自己的观点。研究认为：武术文化软实力是指仅当把武术作为独立、完整的文化体系时，在跨文化传播中,以武术文化作为资源的软实力；武术文化软实力实现是一个动态的传播过程；武术文化软实力的权利转化需要两个步骤来实现，而在软实力的权利转化过程中权利主体能够起作用的主要是第一步权利的转化，因此对于武术文化软实力的研究的重点应该是第一步权利转化，即由其软实力的资源转化为受众吸引力的传播过程。该研究为武术文化软实力的发展提供了新的视角，明确了武术文化软实力的概念及作用机制，对于武术文化软实力来说是研究“源头”的理论创新。
Abstract: Enhancing the national cultural soft power, building a more powerful soft environment, and providing a more basic, deeper and more lasting power for our strong country's self-confidence are the subjects of the times that we must pay attention to. Based on this, this study deeply analyzed the origin, evolution and mechanism of the theory of China’s Wushu culture soft power by the methods of literature review and cross-cultural study, and formed the ideas. Conclusions: Wushu culture soft strength means that when Wushu is taken as an independent and complete cultural system, the soft power of Wushu culture is taken as the resource in the cross culture communication; the realization of the soft power of Wushu culture is a dynamic process of communication; the transformation of right of Wushu culture soft power needs two steps to realize, and the right subject works in the first step, so the research of Wushu culture soft power should focus on the first step that is the transmission process from its soft power to the audience's appeal. This study provided a new perspective for the development of Wushu culture soft power, and defines the concept and function mechanism; it is the theoretical innovation of research origin of Wushu culture soft power