体育产业供给侧改革的理论思考与基本设想
Theoretical Thinking and Basic Assumption of Supply Side Reform in Sports Industry

摘要：以体育产业供给侧改革为研究对象，主要采用文献资料法，从“钻石”模型理论范式维度研究我国体育产业供给侧改革问题，研究认为：在国发〔2014〕46号文件精神指引下，体育产业进入高速增长阶段，可以说迎来资本时代，但是，体育产业目前发展仍然存在比较粗放、质量水平不高、个性化供给严重不足、产业生产要素短缺等问题。以习近平总书记“供给侧结构性改革”理论为指导，加快推进体育产业供给侧改革：1）持续加大体育产业投资力度，扩大体育产业规模和水平；2）着力改革体育产业人才培养供给侧，破解体育人力资源发展瓶颈；3）着力改革体育设施建设土地供给侧，补齐体育设施发展短板；4）着力改革体育产业供给结构优化，提高体育产业发展质量，创造体育产业发展的新动力。以保持体育产业投资发展良好态势，促进体育产业规模化发展，推进全民健身国家战略实施和体育产业升级发展具有战略现实意义。
Abstract: Taking the supply side reform in sports industry as object, this study analyzed it based on diamond model by the method of literature review. Conclusions: Under the guidance of Document No. 46 issued by the State Council, the sports industry of our country has entered into a high-speed growth stage and ushered in capital times. However, the development of sports industry has some problems, including that it is still extensive with low quality, personalized supply is seriously insufficient and the factor of industrial production is short. We should promote supply side reform in sports industry, guided by Present Xi Jinping’s “supply side structural reform” theory. The following measurements we should use: 1) continue to increase the investment in sports industry, expand the scale and level of sports industry; 2) focus on the reform of sports industry’s talent supply side to break the bottleneck of sports human resources development; 3) focus on the reform of sports facilities’ land supply side to make up the short board of sports facilities development; 4) focus on the reform of sports industry’ supply structure optimization to improve the quality of sports industry, and to create a new impetus to develop sports industry. This study is meaningful to maintain good development of sports industry investment, promote large-scale development of sports industry, promote the implementation of national fitness strategy and upgrade sports industry