新形势下大型体育赛事角色定位与功能调适研究
Role Orientation and Function Adjustment of Large-Scale Sports Event in New Normal

摘要：为促进大型体育赛事适应新常态的社会发展规律，保证其健康、有序的发展，运用文献资料法和实地考察法，以大型体育赛事的角色和功能为研究对象，立足当前我国政治、经济、文化的发展新形势，认为应将大型体育赛事的角色定位为：政治影响力提升的辅助者；经济实力不断加强的促进者；全球生态环境保护的倡导者；人类社会和平发展的推动者。并在该角色定位的基础上，提出新时期对大型体育赛事进行功能调适的具体路径：辅助民生改善，提升政治影响力；促进赛事产业圈厚度的拓展，加强经济实力；倡导共生发展模式，保护生态环境；创建和谐公正的体坛环境，推动社会和平发展，只有在不断变化却又动态平衡的社会秩序中找到正确的位置，规避不符合角色的行为，才能促进大型体育赛事的可持续发展。为促进大型体育赛事健康发展提供思路与参考。
Abstract: In order to promote large-scale sports event adapting to the law of new normal law and to ensure its healthy and orderly development, this paper analyzed its role orientation and function adjustment by the methods of literature review and field investigation. Based on current situation of China politics, economic and culture, this study believed that roles of large-scale sports event including subsidiary of political influence improving, promoter of economical power enhance, advocator of global ecological environment protection, and promoter of human society peaceful development. Based on these roles orientation, it put forward some roads for function adjustment of large-scale sports event in new period. The roads are assisting people’s livelihood improvement and improving political influence; promoting adding thickness of event industry circle and strengthening economical power; advocating symbiosis development model and protecting ecological environment; creating harmony and fair sports environment and promoting social peaceful development. Only find a right position in changeable and dynamic balance social order and avoiding non-role behavior, large-scale event can have a sustainable development. This paper provided a thinking line and a reference to promote large-scale sports event’s healthy development