异质性企业社会责任的“前门”机制和“后门”机制――来自中国上市公司的经验证据
The “Front Door” mechanism and the “Back Door” mechanism of heterogeneous corporate social responsibilities: Empirical evidence from listed companies in China

摘 要： 基于CSR领域中的研究悖论和实践难题，针对利益相关者重要性理论在中国情境下应用的局限性，引入生态系统理论和风险管理理论，构建了一个异质性CSR通过协同降低异质性风险从而提升企业财务绩效的理论模型。并以2007―2013年沪深两市A股上市公司数据为样本对该模型进行了检验，结论表明，慈善型CSR只通过“前门”机制影响财务绩效；而商业型CSR以及异质性CSR的协同作用可以通过“前门”机制和“后门”机制同时影响财务绩效。
Abstract: Drawing on the limitations of stakeholder salience theory in Chinese context, we introduce both ecosystem theory and risk management theory to build a theoretical model for heterogeneous corporate social responsibilities (CSR) to improve corporate financial performance by synergistically alleviating idiosyncratic risk. Taking a sample of some listed companies in China from 2007 to 2013, we empirically test the model and reach the following conclusions: while philanthropic CSR affects CFP through a ‘‘Front Door’’ mechanism, business practice CSR and their synergistic effect affect CFP not only through a ‘‘Front Door’’ mechanism but also through a ‘‘Back Door’’ mechanism. In line with the conclusions, we propose a new idea to disengage the paradox of CSR research and to solve the problem of CSR in practice