研究企业污染治理行为中“经济人”到“生态人”的转变
A Research of the Change of 'Economic Man' to 'Ecological Man' in Enterprise Pollution Control Behavior

作为“经济人”, 追求利润最大化是企业生产运作的唯一目标.然而, 在此过程中, 企业的生产行为对自然环境造成了极大的威胁与破坏, 企业必须逐渐实现从“经济人”向“生态人”转变, 自觉保护自然环境.研究在对“经济人”假设作出重大修正的基础上, 提出“生态人”假说, 分别建立在“经济人”和“生态人”两种假设下的企业治理污染行为的博弈模型, 对比分析发现, “生态人”假设是对“经济人”假设的补充和优化, 企业的污染治理问题在“生态人”假设条件下更能有效地得到解决.
For an 'economic man', the pursuit of maximum profit is the only objective of an enterprise in its production and operation. However, in this process, the behavior of the enterprise poses a great threat and destruction to the natural environment. Any enterprise must gradually change from an 'economic man' to an 'ecological man', and consciously protect the natural environment. This paper makes a major revision for the Hypothesis of Economic Man proposed by Adam Smith, and then proposes a Hypothesis of Ecological Man of its own and establishes game models of the enterprise pollution control behavior under the two hypotheses. A comparative analysis shows that the Hypothesis of Ecological Man represents a supplement and optimization of the Hypothesis of Economic Man and that the problem of enterprise pollution governance can be solved more effectively with the Hypothesis of Economic Man