关系社会资本的交互效应对新创企业发展绩效影响的纵向案例研究
Longitudinal Case Study of the Interaction Effect of Relation-Social Capital on the Development Performance of New Ventures

摘要 对6家新创企业进行动态跟踪案例研究，探讨网络联系在企业成长过程中对企业绩效的作用机制，并引入信任的权变因素，探究它们对网络联系与企业绩效的权变效应。研究结果显示：①从创业机会开发到企业成长阶段，强联系的作用程度逐渐降低，弱联系的作用程度逐渐增强；②在创业机会开发阶段，强联系通过情感信任的中介作用发挥对创业绩效的影响；③在新企业成长阶段，认知信任正向调节弱联系对创业绩效的影响。
The relationship between network ties and entrepreneurial performance has been widely studied by scholars, but there are controversial conclusions in those researches. Through a dynamic tracking of case studies of six new ventures, this study has explored the mechanism of the effect of network ties on firm performance in ventures’ growth, and introduces one contingency factor: trust, to explore its effect on the relationship between network ties and firm performance. The results show: ①From entrepreneurial opportunity exploitation to new venture growth, the role of strong ties gradually decreases, and the role of weak ties gradually increases.②In the stage of entrepreneurial opportunity exploitation, affective trust has a mediating effect on the relationship between strong ties and entrepreneurial performance.③In the stage of new venture growth, cognitive trust has a positive moderating effect on the relationship between weak ties and entrepreneurial performance