企业危机逆淘汰效应的行动逻辑及形成机制研究
Research on the Action Logic of Enterprise Crisis Response behind in Reverse Elimination Effect of Crisis and Its Formation Mechanism

摘要 通过引入情感承诺理论重新构建了PDALA危机管理框架，对比分析4家处于不同发展阶段的高科技企业在面临相似产品危机情况下的两类行动逻辑（关系型与交易型），发现了危机处理结果的“逆淘汰效应”。为解释该效应，又借助组织合法性理论，发现背后原因实际是成熟期企业对合法性鸿沟感知钝化，初创期和成长期企业对合法性鸿沟感知锐化。两种不同的合法性鸿沟感知造成了不同发展阶段的企业危机响应行动逻辑差异，进而产生不同的危机管理结果。此外，建立了危机“逆淘汰”效应形成机制模型，丰富了危机管理研究，为企业实践提供指导。
Aimed to reduce the shortcoming, this study introduces the theory of Affective Commitment to rebuild the framework of crisis management-the model of PDALA, and conduct comparative analysis of two action logics (transactional crisis action logic and relational crisis action logic) of four high technology companies which are in different life stage and face the similar products crisis. Ultimately, the study discovers the reverse elimination effect of crisis. To explain the effect, the study introduces the theory of Organizational legitimacy, and discovers the actual reason for effect is that mature enterprise has the passivating perception of legitimacy gap and start-up/growth enterprise has the sharpening perception of legitimacy gap. To sum up, two kinds of perception of legitimacy gap make a difference in action logic of crisis response of the enterprises which are in different development stage. And, the difference causes further different the crisis management results. Finally, this study establishes the formation mechanism model about reverse elimination effect of crisis. It enriches the crisis management research and provides guidance for the enterprise practice