社会责任投资视角下投资者多准则决策

从社会责任投资角度出发，建立一个基于可持续性平衡计分卡（balanced scorecard,BSC）的决策实验室网络分析法（decision making trial and evaluation laboratory analytic network process, DEMATEL ANP）多准则决策模型，并提出了基于该模型的投资者选择社会责任投资的思路及决策流程.最后，以上海某通讯公司选择社会责任投资为例，对BSC DEMATEL ANP模型进行了应用，证明了该模型的可行性和实用性.
The paper presents, from the perspective of socially responsible investment, a multiple criteria decision making(MCDM) model based on the balanced scorecard, decision making trial and evaluation laboratory, and analytic network process(BSC DEMATEL ANP).Then, the decision making processes have been built about the investors, choice of the social organization which they want to invest. Finally, the key result of the empirical studies proves the feasibility and practicability of the BSC DEMATEL ANP model by using the established model and decision making proceses in a social organization