“互联网+”中医药的SWOT分析与对策
SWOT analysis and countermeasures of “Internet plus” traditional Chinese medicine

“互联网+”是各个传统行业改革、创新、发展的广阔网络平台，也冲击了传统的中医药产业。我国 很多研究者已开始了“互联网+”中医药的尝试，将互联网与中医药进行深度融合是必然的发展趋势。本文采用 SWOT分析方法，对“互联网+”中医药的优势、劣势、机遇和威胁进行了分析，对更好的融合互联网与中医药进 行了探讨，并针对促进“互联网+”中医药的良性发展提出了相应的对策。
“Internet plus” is a broad network platform of the traditional industry reform, innovation and development. It has a great impact on traditional Chinese medicine (TCM) industry. Many researchers in China have begun to try to merge the “Internet plus” TCM. It is an inevitable trend to develop the “Internet plus” TCM in depth. This paper analyzes the strengths, weaknesses, opportunities and threats of “Internet plus” TCM using SWOT method, discusses the better integration of Internet and TCM, and then puts forward the corresponding countermeasures for promoting a benign development of Internet plus TCM