文物的“复活”，传统的“新生”――《国家宝藏》对中国传统文化传播的创新研究

国家宝藏》作为一档原创的电视节目，以文物为载体，运用极致的电视语言对中国传统文化传播进行了恰当的现代语态表达，并取得了较大的成功。这不仅反映当下人们对传统文化回归的需求，更说明传统文化的发扬和继承更需要在创新的外在形式下，传播民族精神的内核。论文分别从仪式与趣味结合下的严肃而活泼的艺术形式塑造、人物与文物在前世今生中的跨时空叙事表达，以及国家和个人在传统和历史关照下的民族文化建构三方面来论述《国家宝藏》如何运用创新的方式完成传统文化的传播，以期对未来传统文化的“新生”，并树立真正的民族自信和文化自信有一定的现实意义。
As an original television program, National Treasures takes traditional cultural relics as itsvehicle, uses the excellent television language and appropriate modern expressions to effectively spreadChinese traditional culture and has achieved great success. This not only reflects the current people’s demandfor traditional culture, but also shows that the development and inheritance of traditional culture needs aninnovative external form to spread the inner core of national spirit. The paper discusses how National Treasuresuses innovative methods to spread Chinese traditional culture from three aspects respectively: serious but livelyart forms created by the combination of ritual and showbiz; cross-temporal and spatial narrative expressionof the people and the cultural relics in their past and present lives; national culture construction by the peopleand nation against concrete historical and traditional background. It is hoped that the paper has some practicalsignificance for regenerating Chinese traditional culture and building the real national confidence and culturalconfidence in the future