面向民航附加服务的旅客兴趣模型研究

摘要 民航附加服务是民航业提升民航旅客旅行体验并获取增值收入的新兴服务领域. 区别于传统的民航服务,民航附加服务可以更好地满足旅客的个性化需求. 为有效地开展个性化的民航附加服务,需要建立相应的旅客兴趣模型. 基于民航附加服务特征,提出了一种基于扩展三维矩阵的民航附加服务旅客兴趣模型表示方法,对兴趣数据的采集方法进行分析,并提出了兴趣模型的进化算法,最后通过应用数据对上述兴趣模型进行验证.
Ancillary service is a new service field for civil aviation to improve the travel experience for customers and obtain value-added income. Compared with traditional airlines services, the ancillary services could satisfy the personalized requirements. In order to effectively and smoothly provide personalized value-added services, it is necessary to establish a passenger interest model. Based on characteristics of ancillary services, a new representation method for passenger interest model of airlines ancillary services was proposed. The collection method for interest data was analyzed and the evolving algorithm for the interest model was proposed as well. At last, the interest model and its effectiveness verification were implemented by means of application and experiment.