黑白背景颜色对诚信行为的影响

摘要： 从诚信的“诚实”和“守信”两个维度来探讨黑白隐喻表征对诚信行为的影响。实验1使用信息传递-接收任务范式，发现任务信息呈现在白色背景上时个体会表现出更多的诚实行为；实验2采用改编的“信任游戏”范式，发现白色背景同样会促进守信行为。本研究从具身认知角度对此进行了深入探讨。
Abstract: Not only in western countries but also in China, people often connect white with goodness as well as connect black with badness.Such connection of black-white to moral concept can be seen in many adages,such as “white person” is used to describe someone who is clean and honest. According to concept metaphor theory, conceptual metaphor is defined as a mapping of associative links between corresponding elements of dissimilar concepts. The researches of moral from the view of metaphor theory have proved the connection of black-white with moral. While integrity as an important part of moral, we are going to explore the connection between integrity and black-white. According to Chinese traditional culture, the concept of integrity include two dimensions that is “honesty” and ”trustworthiness”. Moreover, several researches on the trait of integrity have explored the structure of integrity in Chinese culture. Therefore we will carry out our study in two dimensions to explore the influence of black-white metaphor to both honesty and trustworthiness. Both of the experiments were one factor within-subject design. We recruited 65 individuals to join our study, and the task presentation realized by E-prime 1.1. In study 1, we adapted the deception game developed by Gneezy, to ask the participants to finish the information send-receive task as an information-sender. In the task participants should decide whether to send their counterpart a truthful or deceptive message. These messages was presented on black or white background randomly. And record the number of truthful message sent by participants. In study 2, We modified the trust-game task. In this task participants should judge how much money will the trustee give back to investor as a spectator. Similar as study 1, the tasks were presented on black or white background randomly. And we will record the number that participants think the trustee will give more than the initial investment back to the investor. The results of study 1 showed that, when the tasks were presented on white background, participants will choose to send more truthful messages than presented on black background. The difference is edge significant,p=.087. The results of study 2 showed that compares to black background, when the tasks presented on white background, participants tend to think the trustee will give more than the initial investment back to the