中国传统媒体与新兴媒体融合发展的现状、问题与创新路径

摘要 媒体融合发展已经成为我国传媒界主题，传统媒体与新兴媒体融合发展的程度、深度、广度决定着我国未来媒体战略布局的进程。我们对中国24个城市代表性的平面媒体、广电媒体和新兴媒体单位进行了问卷调查与深度访谈，分别从内容、渠道、产业、体制等方面进行分析，对各种问题的成因做出判断，对加快推进传统媒体与新兴媒体融合发展的路径创新进行探讨。
Abstract：Since media convergence has become a core issue in China, the extent, depth, and breadth of the convergence of traditional media and new media determine the development of media strategy. This paper makes questionnaires and conducts depth interviews towards typical print media, broadcasting media and new media in 24 cities in China, analyzes existing problems, and studies innovation and development approaches.