论商业外观法律保护要件之重构――基于“红罐王老吉凉茶案”的法理分析

“红罐王老吉凉茶案”是我国商业外观法律问题的典型案例。该案经最高人民法院二审，形成了终审判决。这是一件似是而非的判决，裁判文书所显示的司法推理过程及终审结果均存在值得商榷之处。此案显现了我国商业外观法律保护要件存在的突出问题以及重构商业外观法律保护要件的迫切性。在对本案进行法理分析和对域外相关法律比较研究的基础上，应当对我国商业外观法律保护的要件进行重构，一应明确商业外观的商业标记属性，二应以商业外观的知名而非商品的知名作为保护要件，三应突出显著性之判断规则及其在侵权判定中的核心作用。
“Red-Can Wang Lao Ji Hebal Tea” case is a typical decision of China？？s trade dress protection. The judicial reasoning and result of the decision of the second instance are all debatable. This case, to some extent, shows the problems of elements of protection for trade dress of China. China should reconstruct the elements of the protection for trade dress. China？？s trade dress protection elements should be reconstructed as the following: First, trade dress be clarified as a kind of commercial marks; Secondly, being well-known of the trade dress itself, rather than that of the carrier of such dress, i？？e？？, the goods, be one of elements of protection; Finally, the assessment rule for distinctiveness and core role in determination of infringement be emphasized.