With the rapid development of Internet science and technology, the self-media industry is rising gradually. As an important way of information dissemination, more and more self-media platforms are established and the main body of information communication becomes more complex. The self-media not only brings convenience to people’s life but also brings some negative effects. The self-media has more remarkable characteristics in information dissemination. The birth of self-media makes the network appear more suspicious information that cannot be effectively verified. Internet rumors fly all over the sky, which has caused certain influence on the stability of the society. The prevention and control measures of online rumors from the perspective of self-media are studied in this paper for creating a healthier network environment. Firstly, the concepts of self-media and Internet rumors are briefly summarized. Then, the main characteristics of Internet rumors from the perspective of self-media are analyzed. Finally, the prevention and control measures of online rumors, including strengthening supervision, improving the quality of self-media, and strengthening public identification of rumors, are proposed.
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