At present, China is in the critical period of implementing innovation-driven development strategy and building a strong country in science and technology. Strengthening and standardizing scientific data management is an important means to strengthen China’s scientific and technological innovation capacity building. As an important base for scientific data generation, what are the attitudes, cognitions, behavioral characteristics and influencing factors of researchers on scientific data sharing? Based on the theory of technology acceptance model and planning behavior, this paper constructs the influencing factors model of scientific data sharing willingness in universities, discusses the factors affecting the scientific data sharing of universities, and draws three main factors affecting the scientific data sharing of universities: individual characteristics, subjective norms, systems characteristics. Finally, from the aspects of service content, incentive mechanism, literacy education, platform architecture, etc., scien-tific data sharing services of university libraries are carried out.
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