The development of bank’s
credit card business faces serious challenges, and the bank employees’ turnover
is becoming increasingly serious. In view of this, this thesis takes the
employees of the credit card department of the six banking institutions in
Guangzhou as the research object, and explores the key factors that influence
the talent turnover of Chinese banking industry in the current environment. An
official questionnaire is designed for research. Combining with the actual
situation of corporate and domestic and foreign research results, in addition
to the relational analysis on salary and benefits, career promotion and
management communication which are traditional issues, this thesis has constructed
a relational model of internal and external factors in the context of
performance-based high-pressure brought by market saturation and the impact of
the emerging business of mobile payment and virtual credit cards business. This
thesis is more scientifically and comprehensively used for analysis and
discussion. The talent turnover of bank’s credit card business is mainly due to
the ambiguity in the development prospects of credit card business, the impact
of mobile payment and emerging business of virtual credit card on employees’
psychological expectations, the high pressure of employees’ performance due to
saturation of the credit card market, and the development of new consumer
finance companies. Also, external work opportunities and other intricate internal
and external factors lead to this result.
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