Located at the key spot of the construction of the
Silk Road Economic Belt, Ningxia Hui Autonomous Region has abundant natural and
cultural resources with relatively small area and small population, and tourism
here plays an important role in local economic development. As China vigorously
promoted the construction of tourism throughout the nation, the local
government actively responded to the call of the state and successfully became
the second state-level all-for-one tourism demonstration zone on a province
basis, and finally achieved some decent results. In order to summarize the experience on tourism policy of Ningxia, by
introducing Nvivo implementation analysis tool, this paper analyzes and
summarizes a series of policy documents for the construction of demonstration
zone in Ningxia. According to the specific requirements in the Guideline on the
Development of All-for-One Tourism released by the State Council, the
article encodes the specific policy measures for Ningxia’s development and
establishes a node system, pointing out that Ningxia’s policy measures are
consistent with the ones formulated at the national level. On this basis,
taking the Xixia District of Yinchuan in Ningxia Hui Autonomous Region as an
example, the paper analyzes its specific measures and effects of developing
regional tourism, and discusses the policy regulation and implementation path
that means taking planning and guidance seriously, emphasizing concrete
implementation, promoting industrial integration, and paying close attention to
tourism supervision.
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