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Research Hotspots and Trends of Domestic Corporate Social Responsibility—Visualization Analysis of Knowledge Map Based on CNKI and Citespace V

DOI: 10.4236/ojbm.2018.64060, PP. 797-811

Keywords: Corporate Social Responsibility, Knowledge Map, Bibliometric

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Abstract:

This paper was based on a total of 3873 studies on corporate social responsibility which were included in China National Knowledge Infrastructure (CNKI) from 2008 to 2017 as data source, using the latest version of Citespace software to analyse the author and co-author network, the institutional co-authored network, and the keywords co-existing network in the field of domestic corporate social responsibility and displayed in the form of knowledge map, aiming at analyzing the research hotspot and frontier trends of domestic corporate social responsibility. The results show that: First, the hotspot and frontier of domestic corporate social responsibility research can be summarized as stakeholders, financial performance, political relevance and social responsibility information disclosure; Second, the network structure of the authors and agencies in domestic corporate social responsibility is loosely structured; the relationship is not close enough and the cooperation degree is low, which restricts the research progress of domestic corporate social responsibility. Through the analysis of the knowledge map in the field of domestic corporate social responsibility, it will provide valuable reference for future research in this field.

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