This article discusses the perception of ecosystem
services for French and Brazilian pond fish farming. Its aim is to study the
extent to which the industry and its stakeholders are aware of the existence of
such services in order to be able to prioritize them with respect to social
well-being. This identification phase is seldom discussed. It requires that
survey questionnaires be designed so as to improve understanding of these
perceptions. The surveys undertaken combined both open questions where the
interviewees expressed their perceptions spontaneously and closed questions
where they were invited to rank a pre-established list of the relevant
services. These surveys involved 133 fish farmers and 93 stakeholders. The
results show that perceptions differ by question type, and confirm the
significance of the questionnaire design and the importance of combining
several kinds of approach.
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