Under the condition that the current China’s tourism
shopping market is not standardized, it is difficult to boost the shopping in
tourism with low shopping consumption in proportion of tourism consumption. This
paper used the method of game theory, analyzed the game between the tourists and
merchants of tourism destination in the process of tourism shopping, and made the research results which called equilibrium solution
that tourism merchants choose to sell inferior commodities and tourists buy at a
high price,no matter
the tourists join the group tour or not. Finally the essay has gottenthe reason why the tourism shopping market is not
booming in China, and strengthening the
government’s supervision of the market has been put forward to increase the management and guide measures for tour guides and tourists.
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