Literary literacy: the posts expressed as communicative events and the subject representation in social networks

This work aims to reflect the utilization of literary texts in social and digital media perceiving how it is stablished through its own phenomena and the possibility of the subject identification and representation in the world, once the usage of social networks may reaffirm the personal and poetic “I”. This way, we initially start from the assumption that these virtual tools allow the expression of the “I” through the citation of others, in this case, literary expressions. The theoretical background uses authors like Lévy (1996), Candido (1995, 2000), Cosson (2012), among others to base the discussions. Analyzing this relationship through the study of posts in social network texts, our corpus is composed by 10 posts made in the internet, specifically in the social network Instagram. However, the analyzes allowed us to perceive how the behavior patterns are conditioned to what the subject exposes in the network as a characteristic factor and/or determinant of a condition and of an image that he/she tries to ratify.