Visual quality is a significant issue in today’s modern world which needs to be evaluated. This assessment is based on the observer’s perception and sight of space and attempts to introduce the criteria of spatial desirability in the landscape. Analysis of the relationships between visual quality and structural features of the landscape is an effective way of conducting cognitive research. For this purpose, the analysis of visual quality was considered by compiling measurement and evaluation criteria, based on the concept of user preferences, in the part of Tehran-Qom Freeway, near the northeastern side of Imam Khomeini International Airport (Iran). The main objective of this research is to present a strategic plan for preserving and restoring the ecological landscape, creating a sense of place in the region, emphasizing gradual changes in the landscape during the movement and considering its relation to landscape aesthetics. For this purpose, after the questionnaire was prepared, the classifying visual quality method (Q-Sort) was used. Finally, using the results obtained from landscape analysis, identifying the components which led to the lack of visibility of individuals, and by using the geographic information systems (GIS), the strategic design of the area was designed.
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