A Practical Study On Accommodation Companies In Nev？ehir About Determining Factors Of Competitive Advantage

To be able reach the goals of the company, accommodation operations should have a competitive advantage for their rivals through managing some significant factors. In this study, first of all, these significant factors have been tried to be defined. The aim of this study is to define whether these factors have been used by accommodation companies or not, which of these factors are more important for them, at which of them they find themselves more succesful and competitive against rivals. In Nev？ehir city, the most important touristic destination of Cappadocia, a field research was carried out intended senior and mid-level managers of the accommodation companies which have tourism operation license. According to the results of this field research, in Nev？ehir the accommodation companies think the competitive advantage factors important, find themselves successful at some of them and compete with their rivals by managing them. The competitiveness occurs mostly in boutique hotels in Nev？ehir.