Tipologi Nasabah dan Perspektif Emik Terhadap Bank Syariah: Sebuah Pendekatan Konstruktivisme

The research uses the qualitative approach. It is applied the constructivism paradigm. Based on data, it can be summaries that society mada a decision to be a consumer of Islamic Bank because of the external factors. These factors, then, a main element which constructs the emic perspective, oftenly. It is foundation to conclude the consumers pattern of islamic bank. The study shows various type of consumers such as the followers-functional and excited; functional, and symphaty and functional.