颜色偏好的生态效价理论及其研究进展
The Ecological Valence Theory of Color Preference and Research Advancement

DOI: 10.12677/AP.2016.67101, PP. 773-778

Keywords: 颜色偏好，生态效价理论(EVT)，颜色情绪说，研究进展
Color Preference, Ecological Valence Theory (EVT), Color-Emotions, Research Advancement

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Abstract:

Palmer和Schloss (2010)提出颜色偏好的生态效价理论(Ecological valence theory, EVT)，此理论成为近些年研究的热点和焦点。本文从以下三个方面对EVT展开论述：理论假设、研究范式、研究进展。EVT有广泛的适用性和全面的解释力，为相关研究提供了新颖的研究视角和方法。
Palmer & Schloss (2010) articulated an ecological valence theory (EVT) of color preferences, making it a hot and focal point in the research field of the color preference. This article intends to review EVT from the following three aspects: theoretical assumptions, research paradigm and the latest research progress. The EVT has extensive applicability and comprehensive explanatory power, and it upgrades the development and innovation of the relevant researches in the future.

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