The tourism industry is contributing a lot for the economic development of
many countries worldwide along with its contribution for the development of
livelihoods. Tourist satisfaction on service delivery of Nech Sar National Park is examined in the present
study. Primary data were collected from foreign and domestic tourist and different workers of
the park. Accordingly, a total of 167 (52% men) participated for the data
collection. Qualitative and quantitative data were collected through questionnaires,
interviews, observations and document analysis. Based on the findings of the study, it
was found out that landscape, environment, cost, and working hours were
among the factors which satisfied visitors and the visitors were also
dissatisfied by infrastructure, service offered at night time in camp sites,
and deforestation.
References
[1]
Sadeh, S., Asgari, F.,
Mousavi, L.
and Sadeh,
S. (2012)
Factors Affecting Tourist Satisfaction and its Consequences. Text Road
Publications,
Iran.
[2]
World Bank (2006)
Ethiopia: Towards a Strategy for Pro-Poor Tourism Development.
[3]
FDRE-PCC (Federal
Democratic Republic of Ethiopia, Population Census Commission) (2008) Summary and Statistical
Report of the 2007 Population and Housing Census. Addis Ababa, Ethiopia.
[4]
Desse, A.M. (2015)
Summary of Attractions, Challenges, Research, Management and Partnership Issues
on Nech Sar
National Park. Arba Minch, Ethiopia.
[5]
EWCA
(Ethiopian Wildlife Conservation Authority) (2015)
Location Map of Nech Sar
National Park (on CD), Addis Ababa, Ethiopia.
[6]
do Valle, P.O., Silva, J.A., Mendes, J. and Guerreiro, M. (2006) Tourist Satisfaction and Destination
Loyalty intention: A Structural and Categorical Analysis. Faculty of Economics,
University of Algarve, Portugal.
[7]
Dorfman,
P.W. (1979)
Measurement and Meaning of Recreation Satisfaction: A Case Study in Camping. Environment and Behavior, 11,
483-510. https://doi.org/10.1177/0013916579114004
[8]
Cardozo,
R.N. (1965) An
Experimental Study of Customer Effort, Expectation and Satisfaction. Journal of Marketing Research, 2, 244-249. https://doi.org/10.2307/3150182
[9]
Hayes,
B.E. (1997)
Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis
Methods. ASQC Quality Press, Milwaukee, WI.
[10]
Lewis,
R. and Booms, B. (1983)
The Marketing Aspects of Service Perspectives on Services Marketing. American
Marketing Association, Chicago.
[11]
Parasuraman, A., Zeithaml, V. and Berry, L. (1988) SERVQUAL—Multiple-Item
Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64, 12-40.
[12]
Lewis, B. and
Mitchell, V.
(1990)
Defining and Measuring the Quality of Customer Service. Marketing Intelligence and Planning, 8, 11-17. https://doi.org/10.1108/EUM0000000001086
Gronroos, C. (1990)
Service Management and Marketing—Managing Moments of Truth in Service
Competition. Lexington Books, Lexington, MA.
[15]
Sweeney,
J., Johnson, L. and
Armstrong, R. (1992)
The Effect of Cues on Service Quality Expectation and Services Selection in a
Restaurant Setting. Journal of Services
Marketing, 6, 15-22. https://doi.org/10.1108/08876049210037122
[16]
Bowie, D. and Chang, J.C. (2005)
Tourist Satisfaction: A View from a Mixed International Guided Package Tour. Journal of Vacation Marketing, 11,
303-322. https://doi.org/10.1177/1356766705056628
[17]
Middleton,
V. and Clarke, J. (2001)
Marketing in Travel and Tourism. 3rd Edition, Elsevier, Oxford.
