BANKING SERVICE AND BANKING SERVICES: A CONCEPTUAL APPROACH

The article deals with the author's conceptual approach to the categories of “banking service” and “banking services” definitions under the influence of information-network economy factors. The “banking services”, which include specific activities to support the product line developed in the context of direct provision of specific services, the sale of a particular product, the implementation of the specific transaction concept are narrower than “banking service”, which provides all system activities, providing service in the bank for all kinds of services, banking products, transaction and results from previously executed processes, or their combinations. The modern theoretical tendencies have been analyzed regarding the bank functions in the context of client’s banking service (retail banking). The banking service is identified in terms of both the process and the result. Regarding the process, of course, it belongs to the quality and efficiency of banking services, and concerning the results, it refers to the quality and efficiency of banking services respectively, which involves the sale of a banking product, providing banking services, and conducting banking transactions. That is, from the client’s point of view during the banking process (“banking services”), he gets a certain set of values, including the satisfaction of client’s characteristics and quality of bank products, transactions and services. However, the final stage of its relations with banks is to obtain some material benefit from the resulting set of proposed banking products and technologies, in other words, from common banking service, which appears as a set of services resulting from this process.