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OALib Journal期刊
ISSN: 2333-9721
费用：99美元
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基于拍卖的电子商务动态定价研究
DOI: 10.3969/j.issn.1671-7627.2005.04.015, PP. 67-70
Keywords: 动态定价,电子商务,多物品拍卖,agent
Abstract:
产品定价是企业最重要的决策之一.随着电子商务的兴起,网上商品的销售价格不再是固定不变,动态定价已经成为网络驱动的新经济特征之一.在线拍卖是电子商务动态定价中最常用的一种形式.传统上的多物品拍卖研究是建立在拍卖方拍卖商品的数量或竞标方商品需求的数量是固定不变的假设基础之上,这种假设不能满足实际应用的需要.文中摈弃这种假设,论述了网上竞标方需求数量不定前提下同质多物品拍卖动态定价模型,并分析了基于agent的算法实现.
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