OALib Journal期刊
国内外旅游纪念品研究进展
Keywords: 旅游纪念品 , 消费行为 , 真实性 , 媒介 , 符号tourism souvenirs , consumer behavior , authenticity , media , symbol
Abstract:
旅游纪念品是旅游产业的重要组成部分. 本文分析了国内外关于旅游纪念品的主要研究内容、研究方法、研究现状,并提出研究展望. 今后值得深入研究的方向包括:旅游目的地形象和旅游纪念品关联性,旅游纪念品蕴含的人―地关系、人―物关系、物―地关系,旅游纪念品的文化符号消费,旅游纪念品的经济效应、社会文化影响,特殊旅游纪念品的开发等方面. 旅游纪念品研究方法将更加趋向多元化和定量化.Tourism souvenirs is an important part of tourism industry. This paper analyzes the main research contents,research methods and research status of tourism souvenirs at home and abroad. A further studied themes are mentioned in this paper,such as the research of the relevance between tourism destination image and souvenir,the consumption of cultural symbol on tourism souvenirs,the tourism souvenirs economic and social culture effect,the development of special souvenirs. The research of the relation reflecting by souvenirs between people and land,people and objects,objects and place should be paid more attention in future. Research methods of tourism souvenirs tend to be more diversified and quantitative
References
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