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城郊旅游地游客重游意愿影响因素及作用机制分析——以南京珍珠泉旅游风景区为例

Keywords: 重游,首游,城郊旅游地,影响因素,珍珠泉,南京市

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Abstract:

重游对旅游地包括城郊旅游地可持续发展具有重要意义。选取南京城郊旅游地中开发比较成熟的珍珠泉旅游风景区为例,对比了重游游客与首游游客的行为差异,对游客行为进行了Logistic回归分析,意在探索游客重游意愿的影响因素及内部作用机制。结果表明,重游游客与首游游客的背景、交通方式、旅游信息获取渠道和旅游满意度存在显著差异。旅游活动和餐饮满意度,游客月收入水平和年龄等,对游客重游意愿有显著影响。最后,提出了提高城郊旅游地重游率的对策,为城郊景区旅游资源的整合和旅游综合质量的提升及旅游业的可持续发展提供了依据。

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