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B2B中离线支付模式的“关系”学习博弈分析

Keywords: 关系, 学习, 离线支付, 企业对企业??

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Abstract:

针对中国企业对企业电子商务(B2B) 市场的匿名性和自适应性,采用一个简单的学习过程模型来分析B2B的交易模式.该方法将博弈双方视为拥有分散知识的异质性个体,群体样本的不同导致买方和卖方适应性学习能力的差异,而学习能力的差异则会产生2个纳什均衡,即最优均衡状态和次优均衡状态.就中国的B2B而言,传统“关系”在一定条件下能使次优均衡转移到最优状态,因此建议大力发展电子商务,吸引消费者在线购物,并在商品的供应链中强化第三方的作用,而不仅仅是作为买卖双方的交易平台.

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