全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

旅游大数据的MapReduce客户细分应用

DOI: 10.11830/ISSN.1000-5013.2015.03.0292, PP. 292-296

Keywords: 旅游大数据,MapReduce模型,聚类,客户细分

Full-Text   Cite this paper   Add to My Lib

Abstract:

分析K-means聚类算法和Hadoop云平台的特点,对聚类算法进行改进,给出算法的MapReduce实现.通过加速比实验和旅游数据细分实验,验证了算法的有效性和高可扩展性.针对旅游大数据的特点,构建了多指标的RFM扩展模型,通过文中算法聚类,得到与预期相近的聚类结果.实验结果表明:文中算法具有较高的实用价值.

References

[1]  PINTO J.Analyzing Big Data is becoming a key competitive advantage[J].Process and Control Engineering,2014,67(5):4.
[2]  孟小峰,慈祥.大数据管理:概念、技术与挑战[J].计算机研究与发展,2013,50(1):146-165.
[3]  刘鹏.实战Hadoop:开启通向云计算的捷径[M].北京:电子工业出版社,2011:60-74.
[4]  LAM C.Hadoop in action[M].Greenwich:Manning Publications Co,2011:65-72.
[5]  SRIRAMA S N,JAKOVITS P,VAINIKKO E.Adapting scientific computing problems to clouds using MapReduce[J].Future Generations Computer Systems,2012,28(1):184-192.
[6]  WHITE T.Hadoop: The definitive guide[M].Sebastopol:O’Reilly Media Inc,2012:1-39.
[7]  HAN J,KAMBER M,PEI J.Data mining: Concepts and techniques[M].Burlington:Morgan Kaufmann,2011:451-456.
[8]  江小平,李成华,向文.K-means 聚类算法的 MapReduce 并行化实现[J].华中科技大学学报:自然科学版,2011,39(1):120-124.
[9]  KHOUSSAINOVA N,BALAZINSKA M,SUCIU D.PerfXplain: Debugging MapReduce job performance[J].PVLDB,2012,5(7):598-609.
[10]  DEAN J,GHEMAWAT S.MapReduce: Simplified data processing on large clusters[J].Communications of the ACM,2008,51(1):107-113.
[11]  HUGHES,ARTHUR M.Strategic database marketing[M].New York:McGraw-Hill Inc,2012:85-104.
[12]  GUO Qi,LI Yan,LIU Tao.Correlation-based performance analysis for full-system MapReduce optimization[C]//Proceedings of IEEE International Conference on Big Data.Washington D C:IEEE Computer Society,2013:753-761.
[13]  CUADROS A J,DOMINGUEZ V E.Customer segmentation model based on value generation for marketing strategies formulation[J].Estudios Gerenciales,2014,30(130):25-30.
[14]  KHOBZI H,AKHONDZADEH-NOUGHABI E.A new application of RFM clustering for guild segmentation to mine the pattern of using banks’ e-payment services[J].Journal of Global Marketing,2014,27(3):178-190.
[15]  KLAS H,BJIRN L,DAG E,et al.Customer segmentation based on buying and returning behaviour[J].International Journal of Physical Distribution and Logistics Management,2013,42(10):852-865.

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133