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供应链企业横向一体化和纵向一体化比较研究

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Keywords: 供应链,报童问题,横向一体化,纵向一体化

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Abstract:

根据制造企业的零售成本、市场销量及零售价的关系,比较了在横向一体化和纵向一体化条件下,由一个制造商和一个零售商组成的供应链的企业利润问题;分析了存在双重边际效应的情况下,制造企业仍将零售业务外包的原因。采用经典的报童模型,数值仿真表明,制造商的零售成本与零售商的零售成本之差足够大时,制造商会选择零售商来代理其零售业务。

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