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B2C电子商务站点中知识发现的研究

Keywords: 电子商务,知识发现,数据挖掘,智能营销,个性化服务

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Abstract:

基于国内外最新的研究成果对电子商务中的知识发现进行了综述;首先介绍了在B2C电子商务站点中发现隐含的、未知的但有价值的商业知识的基本流程、主要方法和技术;然后概括了数据挖掘技术目前在B2C电子商务中的应用情况;最后对电子商务中知识发现的发展趋势进行了展望。

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