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基于活动的游客出游模式选择行为研究

Keywords: 出游模式选择,出行链,NestedLogit模型,包容系数

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Abstract:

通过对在北京旅游游客的出行调查数据进行分析,构造游客出游模式选择行为的NestedLogit模型,建立了出游方式——出行链模式的模型结构,通过对模型进行标定并利用包容系数对NestedLogit模型的结构关系进行辨识.结果表明:游客在进行出游方式选择和出行链选择时具有阶层关系.是否本地游客、是否假日出游、同游人数、对景点是否熟悉都会对游客选择是否跟团出游有显著影响;游客的年龄、性别、文化程度、职业、驾照拥有情况、是否和家人一起居住、是否本地游客对出行链选择有显著影响.

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