控制差异：电视节目模式的市场逻辑
Control the Differences: The Market Logic of TV Format

摘要 作为一种节目生产知识，电视节目模式通过本土化过程与目标市场的社会文化相结合，能够应用到不同国家和地区的电视节目生产之中，电视节目模式在全球的流动和市场拓展也就是不断本土化的过程。电视节目模式的兴起反映了跨国媒介在全球化时代的一种调整，那就是通过本土化生产吸收各种地方文化的特殊性和差异性，以此来开辟全球电视市场和实现资本增殖目标。
As a kind of TV program production knowledge, TV format can be applied to the TV program production in different countries and regions through the localization process combining with the social culture of target market, and the global flow and market development of TV format also is the process of localization. The rise of TV format reflects an adjustment of the transnational media in the era of globalization that is absorbing the particularity and difference of various local cultures through localization of production to open up global television market and realize the goal of capital proliferation