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- 2015
对比最受欢迎的健康类用户：基于推特和新浪微博的内容分析
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Abstract:
摘要 本文用定量内容分析法比较推特和新浪微博上四类最受欢迎的关于健康内容的用户。个人类微博用户发布微博最为频繁，而且此类用户发布的微博被最多地转帖和收藏。这个说明了个人类微博用户对健康信息的传播很有影响力，尤其表现在对健身，心理，美容方面的健康信息的传播。在四类微博用户中，在微博上，个人用户和政府用户在内容上差别最大。前者的内容以健康话题为主，而后者的内容以日常生活健康常识为主。在推特上，个人用户和协会用户在内容上差别最大。前者的内容以日常生活健康常识内容为主，而后者的内容以健康新闻为主。其他用户的内容以公关和推介为主。推特更多的使用互动功能。个人、政府和医院的推特用户比同类微博用户更频繁使用标记和链接。政府和医院的推特用户比同类微博用户更频繁使用艾特。微博用户比推特用户更多使用照片。个人微博用户使用录像最多。
This study used a content analysis to compare four types of popular health-related accounts on Twitter and on Sina Weibo. Individual Weibo accounts published posts more frequently than any other accounts. An average individual Weibo post also received the greatest number of reposts and favorites. This suggests a great influence of individual Weibo accounts in the dissemination of health-related information, especially about health topics such as body fitness, psychology, and beauty and cosmetics. Among four types of accounts on Weibo, individual Weibo accounts differed most from government Weibo accounts in post themes, with the former focusing on health topics, and the latter focusing on health tips about daily life. In comparison, individual Twitter accounts differed most from association Twitter posts, as the former focused on health tips about daily life, whereas the latter focused on health-related news. Other types of accounts on the two microblogs focused on public relations and promotion. In general, Twitter accounts used interactive features more frequently than Weibo accounts. All types of Twitter accounts except association accounts posted proportionally more posts with hashtags or uniform resource locators (URLs) than their Weibo counterparts. Government and hospital Twitter accounts posted proportionally more posts with a mention than their Weibo counterparts. Finally, each type of Weibo accounts published a greater proportion of posts with attached pictures than their Twitter counterparts. Individual Weibo accounts used videos more often than other types of accounts
