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基于增值服务的服务型制造企业商业模式

, PP. 99-104

Keywords: 交通企业管理,汽车企业,理论研究,商业模式,服务型制造

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Abstract:

针对服务经济大背景下制造业由生产型向服务型转型的问题,研究了增值服务与服务型制造业的关系。分析了服务型汽车制造业的增值服务类型,提出了汽车制造业增值服务的开发模型和基于增值服务的商业模式,从业务模式、交易模式和定价模式3方面研究了陕汽集团服务型制造的商业模式。研究结果表明传统汽车制造企业通过整合社会资源或者发展增值服务,可构建平台化的商业模式,并依托产品与增值服务的组合形成整体解决方案,为企业创造新的竞争优势,加速传统汽车制造企业的转型。

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