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经济心理学的历史、现状与方法论

, PP. 44-52

Keywords: 经济心理学,现实主义,实验方法

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Abstract:

?经济心理学旨在探讨经济行为产生的心理机制以及经济事件的心理效应,它是心理学的重要分支,是经济学和心理学的交叉学科。该学科产生自20世纪初,但此后的半个世纪里发展缓慢;20世纪中期经济心理学在美国重新兴起,此后在欧美国家获得了长足的发展。目前,决策和博弈的心理研究构成了经济心理学的基础领域,金融、消费、幸福等方面的心理研究构成该学科的应用领域,而神经经济心理学与进化经济心理学则采用了新兴的研究技术和思路探讨传统问题。总体而言,与经济学不同,经济心理学有着强烈的现实主义旨趣,侧重以实验方法研究真实的经济行为。深入反思经济心理学的学科历史和现状,理解其方法论特征,有助于找准我国经济心理学学科建设及学术研究的方向和进路。

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