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基于消费者搜寻成本的商圈形成机理研究

, PP. 185-192

Keywords: 商圈,形成机理,搜寻成本,孤立企业

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Abstract:

?基于Nelson搜寻成本节约相关理论,通过引入购物成本、品味搜寻成本Ι、品味搜寻成本ΙΙ以及区位搜寻成本等概念,在深入阐释消费者搜寻与购物行为基础上,构建了消费者商圈搜寻期望经济学模型。研究结果表明:第一,商圈商品所能提供的满意度随消费者对商品要求提高或商圈内搜寻新店成本减小而增加;第二,孤立企业商品所能提供的满意度随消费者对商品要求提高、商圈内企业数量增加或商圈内搜寻新店成本减小而增加;第三,商品的区位搜寻成本,以及商圈到孤立企业间距离的影响则由商圈与孤立企业各自所能提供商品的满意度比较情况而决定。同时,结合徐家汇商圈形成案例的分析对以上结论进行了进一步探讨与分析。

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