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需求均匀分布条件下的供应链渠道协调——基于奖励与惩罚的双重契约

, PP. 131-137

Keywords: 渠道协调,惩罚契约,奖励契约,协调机制

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Abstract:

?本文研究了由生产商和分销商构成的供应链在需求均匀分布市场条件下的渠道协调机制。设计了一个惩罚和奖励相结合的契约模型,将奖惩额度和比例作为协调因子,提出了惩罚和奖励相结合的渠道协调机制。通过算例验证和分析了四个协调因子在渠道协调中的作用机制,并得出了相关分析结论。

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