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不确定需求情境下的供应链预测契约设计

, PP. 57-67

Keywords: 供应链,预测,契约,缺货损失

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Abstract:

?以报童模型为基础,研究了在由单一生厂商和零售商组成的供应链系统中,生产商如何通过契约设计来影响零售商的需求预测行为,使其收益最大化的问题。文章基于静态博弈模型对此问题进行了分析,发现在整合供应链情境下,当需求预测成本较小时选择预测能够获得更高的期望收益;在分散式供应链情境下,当生产商选择预测契约时,预测成本最终由生产商承担,且其期望收益为预测成本的减函数,而选择无预测契约时则为预测成本的非减函数;最后通过生产商期望收益对比,给出了最优策略。

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